7 Reasons Why Brands Should Run YouTube Ads in 2021
Let's be perfectly honest: Over the past few years, everyone has been talking about Facebook ads, how effective they are, and how good the algorithm is. Most of these facts are true, but as we've seen in the past, Facebook has a dark side, including fake news and questionable relationships with advertisers.
Instead of just focusing on Facebook, it's time to think outside the box. This article describes the capabilities with YouTube ads, something our agency uses often for our business and customers.
YouTube works great if you sell products online or want to generate leads. In this article, I will give you a brief glimpse into the power of YouTube ads in 2021.
1. YouTube is relevant to many different audiences.
Founded in February 2005, YouTube has grown into one of the most popular sites on the web. With over 1.9 billion monthly active users, your audience is likely already engaged with the video platform.
Many different client groups are looking for a solution or follow industry influencers on the video platform. To find out if your audience is on YouTube, you have several options. you can:
1. Use a YouTube keyword research tool like keywordtool.io and search for keywords in your niche.
2. Find influencers or channels in your industry.
Whether you sell products online, need to install apps, or want to gain leads, it is possible to increase conversions with YouTube ads.
2. It is the second largest search engine in the world.
Behind Google, YouTube is the second largest search engine with billions of searches per month. Brands should use this to their advantage, especially if you have a product or service that solves a problem.
Think about the problem or desire to solve your product or service and use it for the keywords people are searching for.
Here's a quick example: If you sell shoe insoles and they help relieve back pain, "shoe insoles" or a broader term like "back pain" may be relevant.
3. The platform provides information and entertainment rather than streams.
When people open the YouTube app on their smartphones or tablets, they use it for entertainment or to learn more. Users are willing to spend the next few minutes or hours on YouTube.
Compare that to Facebook or Instagram, which is a completely different approach. Most people open these apps to chat with friends and family or scroll through streams while waiting for the bus. A lot of times, they don't want to invest time in platforms - it's just a matter of passing the time.
4. It includes simple campaign management through Google Ads.
Google bought YouTube in 2006. This means that you can create, monitor, and manage YouTube ads through the Google Ads website or mobile app. If you are already running Google search ads, display ads, or Shopping ads, it will be easy for you to display YouTube ads.
5. There are different types of campaigns for your goal.
You can run different types of ads on YouTube. Here's a quick summary:
• In-stream ads: Most people are familiar with in-stream ads. They play before the video starts, and you can skip the ad after five seconds.
• Discovery Ads: Discovery ads are often referred to as "TrueView Video Discovery Ads" and are often shown in search results and play pages.
• Bumper Ads: Bumper ads are short videos (no longer than six seconds) and viewers can't ignore these ads.
In short, there are many projects targeted by advertisers that serve different purposes. In-stream ads are often very effective for conversions, while bumper ads are more suitable for growing a YouTube channel.
6. There are different ways to target your audience.
The prospects for targeting audiences are exciting. There are three ways you can use YouTube targeting:
• Keywords: Keywords work like a normal Google search. Someone types in a keyword that you want to rank for and your ad will appear.
• Placements (videos, channels): With placements, you can broadcast your ad in front of a custom video or on a channel, for example from an important influencer
Audiences (Affinity and In-Market): Affinity and In-Market Audiences are Google's out-of-the-box audiences. With affinity audiences, you can reach people based on their specific interests. With in-market audiences, you can reach people who are actively searching for or comparing products and services on the Google Network.
You can use a single method to target your audience or all of these possibilities together to create a closely related target for your ad.
7. YouTube ads are easy to produce.
You might think YouTube ads are great, but you can't buy professional stuff. Here's good news for you: your smartphone is more than enough to create an ad on YouTube.
Most modern smartphones like iPhone have 4K cameras and good sound quality. YouTube is a platform for amateurs. Therefore, amateur ads work just fine, sometimes much better than fancy and fancy ads. If you have a smartphone, you are ready to make your first ad.
ACT NOW
There are a lot of changes in the world of advertising. YouTube can be a huge and profitable source of traffic for you, but you can only tell if you test it.
You don't need expensive equipment or Hollywood-style cameras. Find a YouTube tutorial on how to get the most out of your smartphone camera and launch your first YouTube ad.
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